Grow Leads, Retain Customers
Remote Marketing Consulting
with a Local Feel
Boost ROI | Save Time |
Build for Scale
Popular Initiatives
Email Campaign Strategy
- Develop goals and KPIs for email marketing programs
- Plan, create, and launch campaigns with careful audience segmentation, compelling subject lines and content, and a clear call-to-action
- Promotional offers, product launches, newsletters, event invitations, and more
Campaign Management
- Segment contact lists
- Run A/B tests
- Convert leads through the marketing funnel
- Monitor email ROI per send
- Develop campaign calendar
Analytics and Reporting
- Audit email programs
- Use campaign data to optimize workflows for engagement and conversion
- Run list hygiene programs to ensure email deliverability
Frequently-Requested Projects
- Manage and maintain ESP (email service provider)
- Set up email flows
- Improve deliverability
- Audit and optimize email and automation programs
- Craft and automate triggered email campaigns
- Analyze and leverage campaign data for campaign optimization
- Edit ESP templates using light HTML and CSS
- Lead campaign calendar and scheduling efforts
- Execute contact list segmentation
- Expertise in Salesforce, Pardot, HubSpot, Mailchimp, Zoho, Outreach.io, Salesloft, and more
★ A Few of Our Happy Customers ★
Netradyne
Sonic Foundry
Sonic Foundry
John is one of the best consultants I've worked with. He has deep email marketing strategic and technical expertise, including Pardot knowledge, excellent copywriting ability, and a strong understanding of how email fits into the larger demand generation picture. He's also incredibly organized and accountable.
~ Austin Schmidt, Director of Performance Marketing
Sonic Foundry
Sonic Foundry
Sonic Foundry
John has been an incredibly valuable extension of our marketing team. He helped rework our lead flow process and implement a new lead scoring model. He also cleaned up our HubSpot instance, guiding on items from nurture campaigns to email best practices and analytics. John has become a partner for our entire marketing team and exceeded our expectations.
~ Sarah Wilde, Director of Marketing
Chatmeter
Sonic Foundry
Incident IQ
John was hired to fill a gap on our marketing team with the anticipation of only partnering with him for a short time. Within a week of working with John, we knew we wanted to keep him longer. His knowledge and passion for marketing automation using HubSpot were very apparent, and he quickly became an asset to our team. His understanding of lead flow processes, email nurture campaigns, and his thoughtfulness in making improvement recommendations are outstanding. His organizational skills and follow-through on each project are exceptional.
~ Jennifer Abrams, Growth Marketing Programs Manager
Incident IQ
Drive My Way
Incident IQ
I've had the opportunity to work with John for over two years across two different companies.
Our collaboration began at my previous employer, where we brought him on board to improve our email marketing and lead nurturing efforts. When I transitioned to a new role at a different company, I didn’t hesitate to recommend John to address a critical email marketing gap we were facing. John quickly became a key part of our team, making measurable improvements in our email strategy. He brings a great understanding of email nurture strategy, demand generation, Pardot, and copywriting, and has been a dependable, results-driven partner. I highly recommend him for his expertise and professionalism.
~ Melissa Jordan, Sr. Marketing Manager
Drive My Way
Drive My Way
Drive My Way
John Barbato is an excellent marketing partner I'd recommend, without reservation. As a small B2B technology company, we sought external expertise to elevate our demand generation efforts, and John proved to be an invaluable resource. His unique blend of technical prowess, strategic marketing, and creative execution sets him apart. John effectively partnered with our team, leveraging his technical fluency to ensure our messaging was accurate and resonated with our target audience. He was instrumental in translating complex product features into compelling, actionable creative assets and designing strategic campaigns that delivered results.
~ Rich Shopmyer, Chief Operating Officer
Pindrop
Drive My Way
Drive My Way
John became our go-to partner for anything email-marketing related. He consistently elevated our campaigns, jumped in during high-pressure product launches, and solved problems no one else could crack. His responsiveness, strategic mindset, and ability to blend technical expertise with creative optimization made him feel like a true extension of our team.
Highlights of John’s Impact:
- Audited Pardot ↔ Salesforce operations to streamline tracking
- Launched targeted email campaigns with optimized segmentation
- Produced detailed email reporting to uncover performance insights
- Improved prospect open and click-through rates through send optimization
- Developed measurable goals and KPIs for ongoing programs
- Built UTM creation + tracking workflows to support attribution
~ Laura Fitzgerald, Director of Brand Marketing
etfile & OfficeScope
etfile & OfficeScope
etfile & OfficeScope
We worked with John as a Marketing Manager for years. When we needed new email templates and creative copy to generate leads, we were happy to have his expertise back on the team. He optimized our email sends by creating templates in Zoho and developing our campaign calendar based on the segments he exported from our Salesforce instance.
~ Jonathan Lincoln, VP of Business Development
Piccles
etfile & OfficeScope
etfile & OfficeScope
John recently created new MailChimp email templates for us, used in a nurture program to convert prospects from trial status to a paid subscription. We've seen great results throughout the 12 emails sent, with an average 40.5% open rate and a 5.3% click rate. We are looking forward to seeing what more these campaigns will do!
~ Chris Bent, Founder & President